Best Awards Social Media Campaign
Charity Film Awards – Charity Film Awards
The philosophy of the Charity Film Awards was to create increased views of charity videos and social media interactions for the charities using the narrative structure of an awards programme to drive the social engagement.
In the digital age, charities’ ability to create video content and share it to communicate their stories and messages is powerful and essential. Video in all its forms is a crucial part of the modern charity’s marketing toolkit. The Charity Film Awards celebrate the very best examples of the art.
Two emails to 20,000 charities, has generated more than 38 million social media impressions before the Awards ceremony has even taken place.
Incisive Media – The BusinessGreen Leaders Awards
The BusinessGreen Leaders Awards were launched in 2011 with the goal of better connecting with our audience through a face-to-face event, providing a high profile platform to celebrate the most exciting businesses and individuals in the green economy, and diversifying BusinessGreen’s revenue stream to make it less exposed to volatility in the online advertising market.
The initial goal was to deliver a profitable event for around 150 people and provide a boost to the profile of a number of green companies. Over the past six years the BusinessGreen Leaders Awards has surpassed all expectations. The event has become the UK’s largest and most prestigious green business awards, consistently bringing together over 500 top executives from across the industry and hosting a raft of CEOs, parliamentarians, and government ministers.
Our innovative social media campaign has played a crucial role in extending the reach of these awards and ensuring BusinessGreen remains fully engaged with its influential and wide-ranging audience.
Recruitment and Employment Confederation – The IRP Awards
From the entry process, announcing the shortlist and to announcing the winners, The IRP Awards is a yearlong project and building member engagement is key for us. This year we wanted more, with the announcement of the shortlist in September 2016, we decided to use the opportunity for a social media campaign to help the shortlisted show off to the world of the social media that they had been shortlisted for an award.
The idea of the shortlisted campaign was simple. We designed boards with IRP Awards branding and a circle cut out in the middle, and created a ‘You’ve been shortlisted – what to do next’ instructional infographic to be sent out to everyone who made the shortlist. Our target audience was the 116 shortlisted individuals and companies. The idea and call to action was to tweet us a picture of themselves and their team using the board and celebrating their success with the hashtag #IRPAwards, and then to book their tickets for the awards night. We wanted to celebrate our members, so they would be more likely to continue to engage with us – not just for the IRP Awards, but for IRP products in general.
Stroke Association – Life After Stroke Awards
The Life After Stroke Awards celebrate the outstanding achievements of people who have shown remarkable courage and determination in rebuilding their lives following a stroke. The event took place on 16 November 2016 at The Dorchester, London. 400 guests sat down to a three course dinner followed by the presentation of 11 awards each hosted by a celebrity supporter of the charity. The event was hosted by stroke survivor Chris Tarrant OBE and Baroness Karren Brady is the patron of the event.
The event aims to raise the profile of life after stroke through the media and celebrity support and generate offers of support and donations to the Stroke Association. The awards were sponsored by Toni & Guy, NEXT plc and Irwin Mitchell and the media partner was the Daily Express. The Life after Stroke Awards demonstrates the incredible achievements of everyone affected by stroke. And by sharing these incredible stories we are able to inspire many stroke survivors who thought recovery may not have been possible.
The Institution of Engineering and Technology – The Young Woman Engineer of the Year awards
On December 1 we hosted the IET Young Woman Engineer of the Year Awards.
The ceremony recognised the work of amazing young women engineers. It’s a night of hearing inspirational stories, celebrating their achievements and networking with likeminded engineers and recruiters.
We host this event every year because, in 2016, women still make up only nine percent of the engineering and technology workforce. We at the IET think that #9PercentIsNotEnough. Nine percent is disproportionately low, especially considering the number of talented female engineering and technology graduates who finish university with excellent grades.
To raise awareness of this shocking figure we used social media to ask people to share a picture with 9% written on their hand, tweeting it using the hashtag #9PercentIsNotEnough. The tagline was simply “raise your hand if you agree that #9PercentIsNotEnough”. We successfully used this campaign to help attract more young woman engineers to our awards ceremony.
Our campaign was enormously successful, with hundreds of people taking pictures to show their support including prominent UK Members of Parliament Lindsay Hoyle, Chuka Umunna, Chi Onwurah and Heidi Alexander as well as Robot Wars judge Noel Sharkey, television presenter Natasha Kaplinsky and technology reporter Kate Russell.
